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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

(Bog, Hardback, Engelsk)
Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
Forlag: Taylor & Francis Inc

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Beskrivelse

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-01-2019
Første udgivelsesår 2019
Serie Routledge Studies in Marketing
Illustrationer 30 Tables, black and white; 23 Line drawings, black and white
Fagredaktør Aijaz A. (The Inst. of Info. and Comp. Tech. Shaikh, Heikki (Jyvaskyla University) Karjaluoto
Originalsprog United States
Sideantal 296
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 296 pages, 30 Tables, black and white; 23 Line drawings, black and white
Mål 162 x 241 x 26
ISBN-13 / EAN-13 9780815386940