Marketing Cases from Emerging Markets
(Bog, Hardback, Engelsk)
Beskrivelse
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.
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Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2014 ed. |
| Udgivelsesdato | 16-09-2013 |
| Første udgivelsesår | 2013 |
| Illustrationer | 6 Illustrations, black and white |
| Fagredaktør | Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
| Originalsprog | Germany |
| Sideantal | 167 |
| Indbinding | Hardback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 167 pages, 6 Illustrations, black and white |
| Mål | 160 x 240 x 15 |
| ISBN-13 / EAN-13 | 9783642368608 |