Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage
(Bog, Hardback, Engelsk)
Beskrivelse
Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2024 ed. |
| Udgivelsesdato | 24-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Springer Business Cases |
| Illustrationer | 126 Illustrations, color; 6 Illustrations, black and white |
| Fagredaktør | Zafar U. Ahmed, Omer F. Genc |
| Originalsprog | Switzerland |
| Sideantal | 435 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 435 pages, 126 Illustrations, color; 6 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031633935 |