Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030813284
- Se flere detaljer ▼
Beskrivelse
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
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Alle detaljer
| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2021 ed. |
| Udgivelsesdato | 29-10-2021 |
| Første udgivelsesår | 2021 |
| Serie | Palgrave Studies of Marketing in Emerging Economies |
| Illustrationer | 19 Illustrations, color; 5 Illustrations, black and white |
| Fagredaktør | Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayca Can Kirgiz, Meenakshi Gujral |
| Originalsprog | Switzerland |
| Sideantal | 301 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 301 pages, 19 Illustrations, color; 5 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783030813284 |