Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases (Bog, Paperback / softback, Engelsk)
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Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

(Bog, Paperback / softback, Engelsk)
Forfatter: Scott McCabe
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases
Forlag: Taylor & Francis Ltd

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Beskrivelse

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Scott McCabe
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-10-2008
Første udgivelsesår 2008
Originalsprog United Kingdom
Sideantal 320
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 320 pages
Mål 245 x 193 x 17
ISBN-13 / EAN-13 9780750682770