Marketing Competences and Strategic Flexibility in China (Bog, Hardback, Engelsk) af Y Wang
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Marketing Competences and Strategic Flexibility in China

(Bog, Hardback, Engelsk)
Forfattere: Y. Wang, R. Li-Hua
Forlag: Palgrave Macmillan

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Beskrivelse

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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Alle detaljer

Forlag Palgrave Macmillan
Forfattere Y. Wang, R. Li-Hua
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-12-2006
Første udgivelsesår 2006
Illustrationer 3 Illustrations, black and white; XVI, 261 p. 3 illus.
Originalsprog United Kingdom
Sideantal 261
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 261 pages, 3 Illustrations, black and white; XVI, 261 p. 3 illus.
Mål 218 x 162 x 20
ISBN-13 / EAN-13 9780230013506