Marketing Competences and Strategic Flexibility in China
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780230013506
- Se flere detaljer ▼
Beskrivelse
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | Y. Wang, R. Li-Hua |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-12-2006 |
| Første udgivelsesår | 2006 |
| Illustrationer | 3 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 261 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 261 pages, 3 Illustrations, black and white |
| Mål | 218 x 162 x 20 |
| ISBN-13 / EAN-13 | 9780230013506 |