Marketing Destinations and Venues for Conferences, Conventions and Business Events (Bog, Paperback / softback, Engelsk)

Marketing Destinations and Venues for Conferences, Conventions and Business Events

(Bog, Paperback / softback, Engelsk)
Forfattere: Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University Rogers, Rob (MICE Knowledge Davidson

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Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University Rogers, Rob (MICE Knowledge Davidson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 12-11-2015
Første udgivelsesår 2015
Serie Events Management
Illustrationer 26 Tables, color; 14 Line drawings, color; 22 Halftones, color; 36 Illustrations, color
Originalsprog United Kingdom
Sideantal 312
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 312 pages, 26 Tables, color; 14 Line drawings, color; 22 Halftones, color; 36 Illustrations, color
Mål 245 x 188 x 15
ISBN-13 / EAN-13 9781138852150