Bemærk: Kan leveres før jul.
Forventes på lager: 19-02-2013
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
| Forlag | Cengage Learning EMEA |
| Forfattere | Sally (Coventry University Dibb, Lyndon (Coventry University Simkin |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 19-02-2013 |
| Første udgivelsesår | 2013 |
| Originalsprog | United Kingdom |
| Sideantal | 512 |
| Indbinding | Paperback / softback |
| Forlag | Cengage Learning EMEA |
| Sideoplysninger | 512 pages |
| Mål | 263 x 197 x 26 |
| ISBN-13 / EAN-13 | 9781408073681 |