Marketing Essentials (Bog, Paperback / softback, Engelsk)

Marketing Essentials

(Bog, Paperback / softback, Engelsk)
Forfattere: Sally (Coventry University Dibb, Lyndon (Coventry University Simkin

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Beskrivelse

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfattere Sally (Coventry University Dibb, Lyndon (Coventry University Simkin
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 19-02-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 512
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 512 pages
Mål 263 x 197 x 26
ISBN-13 / EAN-13 9781408073681