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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

(Bog, Hardback, Engelsk)
Forfattere: Alan Fyall, Patrick (University of Angers Legoherel, Isabelle (Universite Savoie Mont Blanc Frochot, Youcheng Wang
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Forlag: Taylor & Francis Ltd

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Beskrivelse

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Alan Fyall, Patrick (University of Angers Legoherel, Isabelle (Universite Savoie Mont Blanc Frochot, Youcheng Wang
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-03-2019
Første udgivelsesår 2019
Illustrationer 17 Tables, color; 39 Line drawings, color; 67 Halftones, color; 106 Illustrations, color
Originalsprog United Kingdom
Sideantal 620
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 620 pages, 17 Tables, color; 39 Line drawings, color; 67 Halftones, color; 106 Illustrations, color
Mål 197 x 250 x 36
ISBN-13 / EAN-13 9781138121270