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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy

(Bog, Hardback, Engelsk)
Forfatter: Emmanuel C. Alozie
Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy
Forlag: Taylor & Francis Inc

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Beskrivelse

Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Emmanuel C. Alozie
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-04-2009
Første udgivelsesår 2009
Serie Routledge Studies in International Business and the World Economy
Illustrationer 4 Tables, black and white; 4 Halftones, black and white; 4 Illustrations, black and white
Originalsprog United States
Sideantal 144
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 144 pages, 4 Tables, black and white; 4 Halftones, black and white; 4 Illustrations, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9780789001412