Bemærk: Kan ikke leveres før jul.
Forventes på lager: 20-03-2009
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Mike Morgan, Ashok Ranchhod |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 4 ed |
| Udgivelsesdato | 20-03-2009 |
| Første udgivelsesår | 2009 |
| Originalsprog | United Kingdom |
| Sideantal | 528 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 528 pages |
| Mål | 269 x 199 x 30 |
| ISBN-13 / EAN-13 | 9780750686938 |