Marketing in Travel and Tourism (Bog, Paperback / softback, Engelsk) af Mike Morgan

Marketing in Travel and Tourism

(Bog, Paperback / softback, Engelsk)
Forfattere: Mike Morgan, Ashok Ranchhod

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Beskrivelse

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Mike Morgan, Ashok Ranchhod
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 20-03-2009
Første udgivelsesår 2009
Originalsprog United Kingdom
Sideantal 528
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 528 pages
Mål 269 x 199 x 30
ISBN-13 / EAN-13 9780750686938