Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030836771
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Beskrivelse
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations.
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Alle detaljer
| Forlag | Springer Nature Switzerland AG |
| Forfatter | Malgorzata A. Grzegorczyk |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2021 |
| Udgivelsesdato | 07-10-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 19 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 80 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 80 pages, 19 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783030836771 |