Marketing in University-Industry Technological Collaboration: Communication and Resea... (Bog, Hardback, Engelsk)

Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization

(Bog, Hardback, Engelsk)



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This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Malgorzata A. Grzegorczyk
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2021
Udgivelsesdato 07-10-2021
Første udgivelsesår 2021
Illustrationer 19 Illustrations, black and white; XV, 80 p. 19 illus.
Originalsprog Switzerland
Sideantal 80
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 80 pages, 19 Illustrations, black and white; XV, 80 p. 19 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783030836771