Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digit... (Bog, Hardback, Engelsk)
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Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age

(Bog, Hardback, Engelsk)
Forfatter: Elena Candelo
Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age
Forlag: Springer Nature Switzerland AG

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Beskrivelse

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Elena Candelo
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 18-04-2019
Første udgivelsesår 2019
Serie International Series in Advanced Management Studies
Illustrationer 1 Illustrations, color; 1 Illustrations, black and white; XXV, 192 p. 2 illus., 1 illus. in color.
Originalsprog Switzerland
Sideantal 192
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 192 pages, 1 Illustrations, color; 1 Illustrations, black and white; XXV, 192 p. 2 illus., 1 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783030159986