Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Bog, Hardback, Engelsk)
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

(Bog, Hardback, Engelsk)
Forfatter: Philip (Northwestern University) Kotler
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Forlag: John Wiley & Sons Inc

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Beskrivelse

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Philip (Northwestern University) Kotler
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-03-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 224
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 224 pages
Mål 151 x 221 x 22
ISBN-13 / EAN-13 9780471268673