Marketing Insights from Popular Culture
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781041299479
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Beskrivelse
This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-05-2026 |
| Første udgivelsesår | 2026 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Jonatan Sodergren, Niklas Vallstrom, Pierre Guillet de Monthoux |
| Originalsprog | United Kingdom |
| Sideantal | 182 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 182 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781041299479 |