Marketing Issues in Pacific Area Tourism

(Bog, Paperback / softback, Engelsk)
Forfattere: Chris Ryan, John C Crotts

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Beskrivelse

Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Chris Ryan, John C Crotts
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-05-1997
Første udgivelsesår 1997
Originalsprog United States
Sideantal 128
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 128 pages
Mål 210 x 148
ISBN-13 / EAN-13 9780789003102