Marketing Leadership in Government: Communicating Responsiveness, Leadership and Cred... (Bog, Hardback, Engelsk)

Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility

(Bog, Hardback, Engelsk)
Forfatter: Edward Elder



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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter Edward Elder
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 26-07-2016
Første udgivelsesår 2016
Serie Palgrave Studies in Political Marketing and Management
Illustrationer 2 Illustrations, color; XI, 148 p. 2 illus. in color.
Originalsprog United Kingdom
Sideantal 148
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 148 pages, 2 Illustrations, color; XI, 148 p. 2 illus. in color.
Mål 210 x 148
ISBN-13 / EAN-13 9781349949182