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Marketing Management and Strategy

(Bog, Paperback / softback, Engelsk)
Forfattere: Peter Doyle, Phil Stern
Marketing Management and Strategy
Forlag: Pearson Education Limited

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Beskrivelse

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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Alle detaljer

Forlag Pearson Education Limited
Forfattere Peter Doyle, Phil Stern
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 06-04-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 464
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 464 pages
Mål 198 x 266 x 26
ISBN-13 / EAN-13 9780273693987