Marketing Management in Africa
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138714397
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Beskrivelse
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-04-2018 |
| Første udgivelsesår | 2018 |
| Illustrationer | 23 Tables, black and white; 28 Line drawings, black and white; 28 Illustrations, black and white |
| Fagredaktør | George (Umea University Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff |
| Originalsprog | United Kingdom |
| Sideantal | 344 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 344 pages, 23 Tables, black and white; 28 Line drawings, black and white; 28 Illustrations, black an |
| Mål | 152 x 229 x 19 |
| ISBN-13 / EAN-13 | 9781138714397 |