Marketing Metaphors and Metamorphosis
(Bog, Hardback, Engelsk)
Forlag:
Palgrave USA
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781403998613
- Se flere detaljer ▼
Beskrivelse
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Palgrave USA |
| Forfatter | P. Kitchen |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-08-2008 |
| Første udgivelsesår | 2008 |
| Illustrationer | XVIII, 227 p. |
| Originalsprog | United States |
| Sideantal | 227 |
| Indbinding | Hardback |
| Forlag | Palgrave USA |
| Sideoplysninger | 227 pages, XVIII, 227 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781403998613 |