Marketing Moves: A New Approach to Profits, Growth, and Renewal (Bog, Hardback, Engelsk)
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Marketing Moves: A New Approach to Profits, Growth, and Renewal

(Bog, Hardback, Engelsk)
Forfattere: Philip Kotler, Dipak C. Jain, Suvit Maesincee
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Forlag: Harvard Business Review Press

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Beskrivelse

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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Alle detaljer

Forlag Harvard Business Review Press
Forfattere Philip Kotler, Dipak C. Jain, Suvit Maesincee
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-07-2001
Første udgivelsesår 2001
Illustrationer Illustrations
Originalsprog United States
Sideantal 193
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 193 pages, Illustrations
Mål 162 x 242 x 23
ISBN-13 / EAN-13 9781578516001