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Marketing of Tourism Experiences

(Bog, Hardback, Engelsk)
Marketing of Tourism Experiences
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art. This book was published as a special issue in Journal of Hospitality Marketing & Management.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-12-2009
Første udgivelsesår 2009
Fagredaktør Noel (University of Queensland Scott, Eric (James Cook University Laws, Philipp (University of Applied Science Boksberger
Originalsprog United Kingdom
Sideantal 284
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 284 pages
Mål 251 x 177 x 21
ISBN-13 / EAN-13 9780415567589