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Marketing Perspectives on Phygitalization

(Bog, Hardback, Engelsk)
Marketing Perspectives on Phygitalization
Forlag: Apple Academic Press Inc.

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Beskrivelse

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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Alle detaljer

Forlag Apple Academic Press Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-03-2025
Første udgivelsesår 2025
Illustrationer 16 Line drawings, color; 23 Line drawings, black and white; 16 Illustrations, color; 23 Illustrations, black and white
Fagredaktør Sudhir Rana, Priya Jindal, Indrajit Ghosal, Arpan Anand, Subhadeep Mukherjee
Originalsprog Canada
Sideantal 354
Indbinding Hardback
Forlag Apple Academic Press Inc.
Sideoplysninger 354 pages, 16 Line drawings, color; 23 Line drawings, black and white; 16 Illustrations, color; 23 I
Mål 234 x 156
ISBN-13 / EAN-13 9781774918463