Marketing Research: Approaches, Methods and Applications in Europe (Bog, Paperback / softback, Engelsk)
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Marketing Research: Approaches, Methods and Applications in Europe

(Bog, Paperback / softback, Engelsk)
Forfatter: Ray (University of Stirling) Kent
Forlag: Cengage Learning EMEA

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Beskrivelse

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfatter Ray (University of Stirling) Kent
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 11-12-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 592
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 592 pages
Mål 275 x 219 x 29
ISBN-13 / EAN-13 9781844803279