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Marketing Strategy and Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Michael J. (University of Strathclyde Baker
Marketing Strategy and Management
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Michael J. (University of Strathclyde Baker
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 5 ed
Udgivelsesdato 05-12-2014
Første udgivelsesår 2014
Illustrationer 560 p.
Originalsprog United Kingdom
Sideantal 560
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 560 pages
Mål 275 x 216 x 30
ISBN-13 / EAN-13 9781137025821