Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780765623638
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Beskrivelse
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Shelby D. Hunt |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-03-2010 |
| Første udgivelsesår | 2010 |
| Illustrationer | tables, figures, bibliography, name index, subject index |
| Originalsprog | United Kingdom |
| Sideantal | 512 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 512 pages |
| Mål | 261 x 187 x 33 |
| ISBN-13 / EAN-13 | 9780765623638 |