Marketing Tourism Products: Concepts, Issues, Cases (Bog, Paperback / softback, Engelsk)
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Marketing Tourism Products: Concepts, Issues, Cases

(Bog, Paperback / softback, Engelsk)
Forfattere: A.V. (University of Strathclyde) Seaton, M.M. (University of Surrey) Bennett
Marketing Tourism Products: Concepts, Issues, Cases
Forlag: Cengage Learning EMEA

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Beskrivelse

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfattere A.V. (University of Strathclyde) Seaton, M.M. (University of Surrey) Bennett
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 15-08-1996
Første udgivelsesår 1996
Originalsprog United Kingdom
Sideantal 564
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 564 pages
Mål 189 x 244 x 36
ISBN-13 / EAN-13 9781861523020