Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustain... (Bog, Hardback, Engelsk)
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Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations

(Bog, Hardback, Engelsk)
Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 28-11-2021
Første udgivelsesår 2021
Serie Palgrave Studies of Marketing in Emerging Economies
Illustrationer 8 Illustrations, black and white
Fagredaktør Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh
Originalsprog Switzerland
Sideantal 302
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 302 pages, 8 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030837105