Markets and the Arts of Attachment
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367872700
- Se flere detaljer ▼
Beskrivelse
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-12-2019 |
| Første udgivelsesår | 2019 |
| Serie | CRESC |
| Fagredaktør | Franck (University of Toulouse Cochoy, Joe (Lancaster University Deville, Liz (The Open University McFall |
| Originalsprog | United Kingdom |
| Sideantal | 200 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 200 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780367872700 |