Mastering Fashion Marketing (Bog, Paperback / softback, Engelsk) af Tim (The London College of Fashion Jackson
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Mastering Fashion Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Tim (The London College of Fashion Jackson, David (The London College of Fashion) Shaw
Mastering Fashion Marketing
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Tim (The London College of Fashion Jackson, David (The London College of Fashion) Shaw
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-12-2008
Første udgivelsesår 2008
Serie Bloomsbury Master Series
Illustrationer 240 p.
Originalsprog United Kingdom
Sideantal 240
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 240 pages
Mål 228 x 151 x 22
ISBN-13 / EAN-13 9781403919021