Mastering Market Analytics: Business Metrics – Practice and Application (Bog, Paperback / softback, Engelsk)
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Mastering Market Analytics: Business Metrics – Practice and Application

(Bog, Paperback / softback, Engelsk)
Mastering Market Analytics: Business Metrics – Practice and Application
Forlag: Emerald Publishing Limited

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Beskrivelse

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-11-2019
Første udgivelsesår 2019
Fagredaktør Robert (University of Lodz Kozielski
Originalsprog United Kingdom
Sideantal 448
Indbinding Paperback / softback
Forlag Emerald Publishing Limited
Sideoplysninger 448 pages
Mål 152 x 228 x 24
ISBN-13 / EAN-13 9781838679309