MBA Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Bloomsbury Publishing PLC
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781137300294
- Se flere detaljer ▼
Beskrivelse
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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Alle detaljer
| Forlag | Bloomsbury Publishing PLC |
| Forfattere | Malcolm (Cranfield University McDonald, Ailsa Kolsaker |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 11-12-2013 |
| Første udgivelsesår | 2013 |
| Serie | MBA Series |
| Illustrationer | 544 p. |
| Originalsprog | United Kingdom |
| Sideantal | 544 |
| Indbinding | Paperback / softback |
| Forlag | Bloomsbury Publishing PLC |
| Sideoplysninger | 544 pages |
| Mål | 230 x 154 x 26 |
| ISBN-13 / EAN-13 | 9781137300294 |