Media Engagement: Connecting with Audiences in Media Markets

(Bog, Hardback, Engelsk)



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Beskrivelse

This book outlines the need for media companies to embrace an audience-centric approach to thrive in today's fiercely competitive global market.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 24-08-2025
Første udgivelsesår 2025
Serie Media Management and Economics Series
Illustrationer 4 Tables, black and white; 10 Line drawings, black and white; 1 Halftones, black and white; 11 Illustrations, black and white
Fagredaktør Mercedes Medina, David Kimber
Originalsprog United Kingdom
Sideantal 264
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 264 pages, 4 Tables, black and white; 10 Line drawings, black and white; 1 Halftones, black and whit
Mål 229 x 152
ISBN-13 / EAN-13 9781032955995