Media Franchising: Creative License and Collaboration in the Culture Industries (Bog, Paperback / softback, Engelsk)
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Media Franchising: Creative License and Collaboration in the Culture Industries

(Bog, Paperback / softback, Engelsk)
Forfatter: Derek Johnson
Media Franchising: Creative License and Collaboration in the Culture Industries
Forlag: New York University Press

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Beskrivelse

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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Alle detaljer

Forlag New York University Press
Forfatter Derek Johnson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-03-2013
Første udgivelsesår 2013
Serie Postmillennial Pop
Illustrationer 20 black and white illustrations
Originalsprog United States
Sideantal 300
Indbinding Paperback / softback
Forlag New York University Press
Sideoplysninger 300 pages, 20 black and white illustrations
Mål 157 x 228 x 18
ISBN-13 / EAN-13 9780814743485