Media, Organizations and Identity
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780230515512
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Beskrivelse
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | Lilie Chouliaraki |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 09-12-2009 |
| Første udgivelsesår | 2009 |
| Illustrationer | XII, 214 p. |
| Fagredaktør | M. Morsing |
| Originalsprog | United Kingdom |
| Sideantal | 214 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 214 pages, XII, 214 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9780230515512 |