MetricsMan: It Doesn't Count Unless You Can Count It (Bog, Paperback / softback, Engelsk) af Don Bartholomew
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MetricsMan: It Doesn't Count Unless You Can Count It

(Bog, Paperback / softback, Engelsk)
Forfatter: Don Bartholomew
Forlag: Business Expert Press

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Beskrivelse

Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.

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Alle detaljer

Forlag Business Expert Press
Forfatter Don Bartholomew
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-05-2016
Første udgivelsesår 2016
Fagredaktør Zifei Fay Chen
Originalsprog United States
Sideantal 207
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 207 pages
Mål 155 x 230 x 14
ISBN-13 / EAN-13 9781631575211