Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce (Bog, Paperback / softback, Engelsk)

Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce

(Bog, Paperback / softback, Engelsk)
Forfatter: Esther Swilley



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Beskrivelse

The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

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Alle detaljer

Forlag Business Expert Press
Forfatter Esther Swilley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-11-2015
Første udgivelsesår 2015
Originalsprog United States
Sideantal 81
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 81 pages
Mål 151 x 228 x 14
ISBN-13 / EAN-13 9781606498446