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Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

(Bog, Hardback, Engelsk)
Forfattere: Christoffer (Ericsson) Andersson, Daniel (Ericsson Mobility World) Freeman, Ian (Ericsson) James, Andy (Ericsson) Johnston, Staffan (Ericsson) Ljung
Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch
Forlag: John Wiley & Sons Inc

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Beskrivelse

Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Christoffer (Ericsson) Andersson, Daniel (Ericsson Mobility World) Freeman, Ian (Ericsson) James, Andy (Ericsson) Johnston, Staffan (Ericsson) Ljung
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-11-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 352
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 352 pages
Mål 252 x 178 x 25
ISBN-13 / EAN-13 9780470017470