Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
(Bog, Hardback, Engelsk)
Forlag:
Emerald Publishing Limited
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781837087136
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Beskrivelse
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.
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Alle detaljer
| Forlag | Emerald Publishing Limited |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 11-05-2026 |
| Første udgivelsesår | 2026 |
| Fagredaktør | Pawan (Lovely Professional University Kumar, Rajesh (Lovely Professional University Verma, Arpit (Lovely Professional University Tiwari, Sumesh (London South Bank University Dadwal |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Hardback |
| Forlag | Emerald Publishing Limited |
| Sideoplysninger | 256 pages |
| Mål | 229 x 152 x 18 |
| ISBN-13 / EAN-13 | 9781837087136 |