Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities (Bog, Hardback, Engelsk)
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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

(Bog, Hardback, Engelsk)
Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
Forlag: Emerald Publishing Limited

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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

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Alle detaljer

Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-12-2016
Første udgivelsesår 2016
Fagredaktør Charles (Bournemouth University McIntyre, T C (Middlesex University Business School Melewar, Charles (Middlesex University London Dennis
Originalsprog United Kingdom
Sideantal 272
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 272 pages
Mål 162 x 298 x 21
ISBN-13 / EAN-13 9781786354563