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  9. National Brands and Global Markets: An Historical Perspective

National Brands and Global Markets: An Historical Perspective

(Bog, Paperback / softback, Engelsk)
National Brands and Global Markets: An Historical Perspective
Forlag: Taylor & Francis Ltd

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Beskrivelse

Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-11-2024
Første udgivelsesår 2024
Serie Perspectives in Economic and Social History
Illustrationer 9 Tables, black and white; 4 Line drawings, black and white; 18 Halftones, black and white; 22 Illustrations, black and white
Fagredaktør Nikolas Glover, David M. (Newcastle University Higgins
Originalsprog United Kingdom
Sideantal 248
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 248 pages, 9 Tables, black and white; 4 Line drawings, black and white; 18 Halftones, black and whit
Mål 156 x 234 x 18
ISBN-13 / EAN-13 9780367762681