Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations (Bog, Hardback, Engelsk)

Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations

(Bog, Hardback, Engelsk)

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Beskrivelse

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Christina (Copenhagen Business School) Lubinski
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-11-2022
Første udgivelsesår 2022
Serie Cambridge Studies in the Emergence of Global Enterprise
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 300
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 300 pages, Worked examples or Exercises
Mål 158 x 236 x 25
ISBN-13 / EAN-13 9781316511282