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Forventes på lager: 03-11-2022
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
| Forlag | Cambridge University Press |
| Forfatter | Christina (Copenhagen Business School) Lubinski |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 03-11-2022 |
| Første udgivelsesår | 2022 |
| Serie | Cambridge Studies in the Emergence of Global Enterprise |
| Illustrationer | Worked examples or Exercises |
| Originalsprog | United Kingdom |
| Sideantal | 300 |
| Indbinding | Hardback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 300 pages, Worked examples or Exercises |
| Mål | 158 x 236 x 25 |
| ISBN-13 / EAN-13 | 9781316511282 |