Bemærk: Kan ikke leveres før jul.
Forventes på lager: 01-03-1996
Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-03-1996 |
| Første udgivelsesår | 1996 |
| Serie | Routledge Communication Series |
| Fagredaktør | Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia |
| Originalsprog | United States |
| Sideantal | 300 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 300 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9780805816266 |