New Perspectives on Industrial Organization: With Contributions from Behavioral Econo... (Bog, Hardback, Engelsk)

New Perspectives on Industrial Organization: With Contributions from Behavioral Economics and Game Theory

(Bog, Hardback, Engelsk)
Forfattere: Victor J. Tremblay, Carol Horton Tremblay



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Beskrivelse

One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.

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Forlag Springer-Verlag New York Inc.
Forfattere Victor J. Tremblay, Carol Horton Tremblay
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2012 ed.
Udgivelsesdato 20-07-2012
Første udgivelsesår 2012
Serie Springer Texts in Business and Economics
Illustrationer XXVI, 811 p.
Originalsprog United States
Sideantal 811
Indbinding Hardback
Forlag Springer-Verlag New York Inc.
Sideoplysninger 811 pages, XXVI, 811 p.
Mål 239 x 164 x 63
ISBN-13 / EAN-13 9781461432401