New Product Forecasting: An Applied Approach (Bog, Paperback / softback, Engelsk) af Kenneth B. Kahn

New Product Forecasting: An Applied Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Kenneth B. Kahn

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Beskrivelse

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Kenneth B. Kahn
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-07-2006
Første udgivelsesår 2006
Illustrationer tables, figures, references, index
Originalsprog United Kingdom
Sideantal 176
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765616104