Online Brand Communities: Using the Social Web for Branding and Marketing
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783319796840
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Beskrivelse
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
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| Forlag | Springer International Publishing AG |
| Forfattere | Francisco J. Martinez-Lopez, Rafael Anaya, Rocio Aguilar, Sebastian Molinillo |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of the original 1st ed. 2016 |
| Udgivelsesdato | 27-03-2019 |
| Første udgivelsesår | 2019 |
| Serie | Progress in IS |
| Illustrationer | 5 Illustrations, color; VIII, 253 p. 5 illus. in color. |
| Originalsprog | Switzerland |
| Sideantal | 253 |
| Indbinding | Paperback / softback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 253 pages, 5 Illustrations, color; VIII, 253 p. 5 illus. in color. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783319796840 |