Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780805851557
- Se flere detaljer ▼
Beskrivelse
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 13-01-2005 |
| Første udgivelsesår | 2005 |
| Fagredaktør | Curtis P. (The Ohio State University Haugtvedt, Karen A. Machleit, Richard Yalch |
| Originalsprog | United States |
| Sideantal | 574 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 574 pages |
| Mål | 232 x 155 x 34 |
| ISBN-13 / EAN-13 | 9780805851557 |