Online Growth Options for Retailers: Three Essays on Domestic and International Growt... (Bog, Paperback / softback, Engelsk)
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Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

(Bog, Paperback / softback, Engelsk)
Forfatter: Matthias Schu
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Matthias Schu
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 09-05-2018
Første udgivelsesår 2018
Serie Handel und Internationales Marketing Retailing and International Marketing
Illustrationer 8 Illustrations, black and white; XVI, 136 p. 8 illus.
Originalsprog Germany
Sideantal 136
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 136 pages, 8 Illustrations, black and white; XVI, 136 p. 8 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783658215194