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Online Marketing: A Customer-Led Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Richard (Newcastle Business School Gay, Alan ( Charlesworth, Rita (Dr Rita Esen Cyber Law Consultant and Visiting Lecturer at Durham University.) Esen
Online Marketing: A Customer-Led Approach
Forlag: Oxford University Press

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Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.

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Alle detaljer

Forlag Oxford University Press
Forfattere Richard (Newcastle Business School Gay, Alan ( Charlesworth, Rita (Dr Rita Esen Cyber Law Consultant and Visiting Lecturer at Durham University.) Esen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-03-2007
Første udgivelsesår 2007
Illustrationer Numerous colour illustrations, tables, and figures
Originalsprog United Kingdom
Sideantal 560
Indbinding Paperback / softback
Forlag Oxford University Press
Sideoplysninger 560 pages, Numerous colour illustrations, tables, and figures
Mål 244 x 182 x 25
ISBN-13 / EAN-13 9780199265855