Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (Bog, Hardback, Engelsk)
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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

(Bog, Hardback, Engelsk)
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
Forlag: Emerald Publishing Limited

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Beskrivelse

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

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Forlag Emerald Publishing Limited
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-05-2018
Første udgivelsesår 2018
Fagredaktør Per (Stockholm School of Economics Andersson, Bjorn (Stockholm School of Economics Axelsson, Christopher (Stockholm School of Economics Rosenqvist
Originalsprog United Kingdom
Sideantal 368
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 368 pages
Mål 247 x 176 x 26
ISBN-13 / EAN-13 9781787549692